Dmitry
YUSHCHENKO

Senior Product Designer, UX Architect, Lead Designer, Head of Design, Design Ops

Vancouver, BC

Product designer with 15+ years of experience delivering SaaS platforms, marketplaces, dashboards, design systems, and cross-platform interfaces.

In recent years, I’ve taken on leadership roles — hiring and mentoring design teams, implementing scalable design processes, and aligning design with product strategy through strong cross-functional collaboration, bringing a hands-on mindset, a sharp eye for detail, and strategic leadership to every team I work with.

I’ve led initiatives that accelerated delivery, scaled design systems across multiple products and teams, and fostered a design culture grounded in ownership, clarity, user value, and meticulous attention to detail. My background also spans AI, automotive, entertainment, and education segments, where I’ve tackled complex, unconventional design challenges. 

 

Areas of Expertise

  • Designing intuitive, user-centered flows and experiences based on research and behavior patterns.

  • Crafting clean, accessible, and visually consistent interfaces across platforms.

  • Building interactive prototypes in Figma to test ideas, validate UX, and communicate concepts clearly.

  • Expert use of Figma, including component libraries, auto layout, and design tokens for scalable workflows.

  • Creating and maintaining cross-platform design systems that ensure consistency and efficiency.

  • Translating brand identity into coherent visual language across digital products.

  • Designing focused, lean product versions to quickly test value and drive early adoption.

  • Identifying usability issues and design inconsistencies to improve product quality and user satisfaction.

  • Attracting and selecting strong design talent through structured evaluation and team fit.

  • Helping new designers integrate quickly through clear documentation and mentoring support.

  • Supporting designers’ growth with regular feedback, coaching, and skills development.

  • Defining product design direction and fostering a culture of clarity, ownership, and user value.

  • Structuring design work to align with product goals, timelines, and cross-functional roadmaps.

  • Introducing and refining workflows that scale with team growth and product complexity.

  • Communicating design decisions and strategy to stakeholders through compelling storytelling.

 

Over Two decade of PRACTICE

Lead Designer
Soft2Bet
April 2021 ⇢ April 2025
Limassol, Cyprus

  • Built a multidisciplinary design team from scratch, including UI designers, 3D artists, and illustrators (14 team members)

  • In 1 year, my team successfully designed and launched 7 projects
    Implemented a design system that reduced delivery time by 67%

  • Created team processes and a collaborative culture focused on speed, clarity, and product quality

  • Led end-to-end design of a couple of new igaming projects — from moodboard and prototyping to MVP and full launch in collaboration with developers

  • Lately, designed an innovative TikTok-style video feed showing 10–15 second game clips, allowing users to jump into gameplay instantly

Senior Product Designer
Playtini
APR 2018 ⇢ APR 2021
Kyiv, UA

  • Designed a platform for affiliate traffic management and analytics

  • Led the full design process for a new iGaming product, from initial concept to launch

Bananza

Dashboard for Affiliate Program

Lead Designer
Thea Auto
Oct 2016 ⇢ April 2018
Remote

  • Developed a mobile application for remote vehicle control

  • Created UI/UX for a conceptual Android-based infotainment OS for in-car systems

  • Mentored mid-level and junior designers as part of the in-house team

Thea OS

Built-in Android-based head unit infotainment system

B.Connect

Vehicle remote control app

Senior Product Designer
AGE OF LEARNING
JAN 2016 ⇢ SEP 2016
Kyiv, Ukraine

  • Improved the UX of ABCmouse.com, an educational app for preschoolers

  • Designed a classroom management system to help teachers guide and monitor student progress

ABCmouse for Schools

Dashboard for preschool class teachers

2002 - 2016

Worked across startups and agencies, delivering design solutions for social networks, media platforms, marketplaces, website builders, cross-platform products, entertainment services, marketing tools, and more.

EDUCATIOn

Specialist Degree in International Information Systems
National Academy of Government Managerial Staff of Culture and Arts

CONTACT

email:
dimetry.yu@gmail.com

telegram: @dima_yushchenko