Dmitry
YUSHCHENKO
Senior Product Designer, UX Architect, Lead Designer, Head of Design, Design Ops
Vancouver, BC
Product designer with 22+ years of experience delivering SaaS platforms, marketplaces, dashboards, design systems, and cross-platform interfaces. In recent years, I’ve taken on leadership roles — hiring and mentoring design teams, introducing scalable design processes, and aligning design with product strategy through strong cross-functional collaboration.
I’ve led initiatives that significantly accelerated delivery speed (cutting timelines from 9 to 3 weeks), scaled design systems across multiple products, and fostered a design culture focused on ownership, clarity, and user value. My background includes work in automotive and education, solving complex, unconventional design challenges. I bring a hands-on mindset and strategic leadership to every team I support.
Areas of Expertise
● UX Design
● UI Design
● Prototyping
● Figma & Components
● Design Systems
● Branding
● MVP Design
● UX/UI Audit
● Hiring
● Onboarding
● Mentorship
● Design Leadership and Vision
● Design Planning
● Design Processes
● Design Presentations
Over Two decade of PRACTICE
Senior Product Designer
Soft2Bet
April 2023 ⇢ April 2025
Remote
● Led end-to-end design of a new gaming platform — from branding and prototyping to MVP and full launch in collaboration with developers
● Designed an innovative TikTok-style video feed showing 10–15 second game clips, allowing users to instantly jump into gameplay
Head of Design
Soft2Bet
April 2021 ⇢ April 2022
Limassol, Cyprus
★ Built a multidisciplinary design team from scratch, including UI designers, 3D artists, and illustrators (14 team members)
● Implemented a design system that reduced delivery time from 9 to 3 weeks
● Created team processes and a collaborative culture focused on speed, clarity, and product quality
Senior Product Designer
Playtini
APR 2018 ⇢ APR 2021
Kyiv, UA
● Designed a platform for affiliate traffic management and analytics (Project Bananza)
● Led the full design process for a new iGaming product, from initial concept to launch
Lead Designer
Thea Auto
Oct 2016 ⇢ April 2018
Remote
★ Developed a mobile application for remote vehicle control (Project B.connect)
★ Created UI/UX for a conceptual Android-based infotainment OS for in-car systems (Project Thea OS)
● Mentored mid-level and junior designers as part of the in-house team
Senior Product Designer
AGE OF LEARNING
JAN 2016 ⇢ SEP 2016
Kyiv, Ukraine
★ Improved the UX of ABCmouse.com, an educational app for preschoolers
● Designed a classroom management system to help teachers guide and monitor student progress (Project ABC Teacher)
2002 - 2016
Worked across startups and agencies, delivering design solutions for social networks, media platforms, marketplaces, website builders, cross-platform products, entertainment services, marketing tools, and more.
EDUCATIOn
Specialist Degree in International Information Systems
National Academy of Government Managerial Staff of Culture and Arts